Launching website is a hard work but once you have launched it the next step is to make it stand out from other websites on web. There are billions of websites but many of them lack proper SEO. Search engine optimization or website SEO is the main tool for new website to attract visitors. It is important for you to have proper website SEO and here are some ways through which you can have effective search engine optimization for new website.
The proper keyword research is the basic of SEO and it should be done as early as possible so that you may come to know about `ranking of your website. The keywords should be based on more than people searching for in the Google. The keyword should encompass your brand and keywords should be integrated throughout website including in webpage content, blog post and alt tags etc. The keyword usage for search engine optimization should be natural.
It is also important to make your keywords searchable and it can be done by optimization. The keywords are used by search engines in evaluating SEO and social signals like Twitter tweets and Facebook shares are used to evaluate the popularity of content.
The approach of linking is another effective way used for SEO websites. In old days articles were distributed with optimized keywords to other websites and backlinks of the websites having enough pagerank are gained. But now this approach is not used as algorithms have become smart enough to trace out whether website linking to you is relevant or not. Therefore you have to be keep watching your links and make sure that you get backlinks of those websites which make sense to be connected to.
If you are using WordPress then you can have the option of installing plugins which is good for your website SEO. These plugins will optimize code of your website for search engines to pick up on. There are number of plugins available having its own offerings for search engine optimization.
The use of analytics is also good technique of SEO for your new website. You can get start from free analytic program with the help of which you can monitor traffic stats including bounce rate, unique visits and conversion rates etc.
The traffic redirect is also important in case you are changing URL so that your visitors should be avoided any inconvenience. If you have made permanent change in the URL then use 301 redirects to the channel traffic from old website to the new one but if there are temporary changes then 302 redirects should be used.
You will have to be consistent with the website SEO by posting and updating your social media outlets. You should keep making improvements in your new website because it will keep momentum of your new website.